Headline Refiner Plugin

Transform weak headlines into compelling ones using the proven 5-Part Headline Framework. See https://www.youtube.com/watch?v=JQsErUBMlXQ

Installation

# Add the marketplace (if not already added)
claude plugin marketplace add jtsternberg/claude-plugins

# Install the plugin
claude plugin install headline-refiner@jtsternberg

Description

Refines headlines for articles, blog posts, email subject lines, landing pages, or social media using a structured 5-part framework: Number, What, Who, Why, and Twist the Knife.

Usage

The skill triggers when you:

• “improve this headline”
• “write a better title”
• “make this catchier”
• Ask for headline help on any content

The 5-Part Framework

1. Number — Specific quantity creates clarity
2. What — Clear topic identification
3. Who — Target audience (explicit or implied)
4. Why — Outcome or benefit
5. Twist — Stack additional outcomes for impact

Example

Before: “Writing Tips”

After: “7 writing habits that helped me publish 300 articles in 2 years”

How It Works

1. Analyzes current headline against the framework
2. Clarifies content and target audience
3. Generates 3-5 refined variations
4. Validates and recommends the strongest option

Additional Documentation

• SKILL.md - Complete workflow and examples
• references/framework-guide.md - Detailed framework explanation